April Franchise Discovery Newsletter: MineCraft's Franchise Marketing Magic

The Franchise Discovery Vol. 21

Minecraft Finds Gold in the Box Office

When Warner Bros. released A Minecraft Movie, expectations were already high, but no one predicted just how monumental it would become. The film achieved a staggering $157 million domestic opening and a global haul of over $301 million, smashing records to become the biggest debut ever for a video game adaptation.

The film's charm was elevated by standout performances from its lead actors. Jason Momoa brought humor and warmth to his role as Garrett the Garbage Man, while Jack Black's comedic timing and genuine charisma as Steve resonated deeply with audiences.

Beyond Ticket Sales

Minecraft brought something rare to theaters. Kids and teens weren’t just watching — they were reacting out loud. Whole rows clapped mid-scene. Some showed up in costume. Fans laughed at inside jokes only they would catch, and erupted when the Chicken Jockey appeared.

It felt less like a movie screening and more like a fan event — one where the audience knew the world and characters as intimately as the creators.

A Touching Tribute

One especially meaningful Easter egg featured in the film paid tribute to the legendary Minecraft YouTuber Technoblade, who passed away in 2022. In a brief but touching moment, a pig wearing a golden crown appeared—referencing Technoblade’s famous avatar.

The character Garrett, puzzled by the crown, asks, “Is he some kind of king?”Steve replies with a knowing nod: “That’s a legend.”

Brand Partnerships That Break Records

The excitement wasn’t limited to theaters. Warner Bros. partnered with an impressive 45 brands, including major names like McDonald’s, Doritos, Poppi soda, and Minecraft-themed Oreos, to amplify the film’s reach.

Special offerings included limited-edition meals, branded snacks, and exclusive merchandise — turning everyday shopping into part of the movie experience. This created the largest third-party promotional campaign in Warner Bros. history and dramatically expanded the film’s visibility.

McDonald’s Mines for Diamonds

McDonald’s launched its largest global campaign to date just before the movie’s premiere:

• Minecraft-Themed Meals: Big Mac or Chicken McNuggets + Nether Flame Sauce + themed Happy Meal toys.

• Digital Experiences: Scannable codes unlocked skins, quests, and content — boosting McDonald's mobile app use.

• Limited-Edition Collectibles: 12 Minecraft toys and 6 exclusive McDonald's items encouraged return visits and loyalty.

This strategy didn’t just create buzz — it drove sales, digital engagement, and customer retention.

Beyond the Box Office

Minecraft is now making its mark on other franchises.

Brands like iCode and Code Ninjas have integrated Minecraft into their STEM programs, using the game to teach kids coding, logic, and problem-solving.

These programs turn screen time into skill-building, helping kids learn in ways that feel familiar and fun — a prime example of how franchises can innovate using pop culture.

Ready to Discover Your Franchise Opportunity?

Inspired by how franchises like McDonald’s and educational brands leverage trends for growth? Let’s explore how you can join the wave of franchise innovation.

---

Navigating franchise opportunities can be overwhelming, and mistakes can be costly.

Be in the RIGHT business for yourself, not BY yourself.

Contact me to help you...

• Research other franchise opportunities

• Providing ongoing guidance throughout the franchise process.

• Connect you with Franchise funding partners and attorneys

• Determine full franchise costs

• Research market trends and the size of the industry

• Account for all compliance considerations and franchisor requirements

Book time on my calendar to explore the right franchise opportunities for you. I’d love to help you find your perfect franchise fit.

To Learn more about the basics of purchasing a franchise watch our SCORE.org webinar.